The Company

Formed as The Foy Bradford Company in 1997, the enterprise became b2 and company in 2004, although the company vision and motto remained the same: expect exponential results.

Since day one, the company's mission has been to meet the leasing and merchandising needs of retail landlords who want to increase the retail potential and value of their properties. As part of the name change, b2 and company expanded its services to include the development of mixed-use lifestyle projects, which include The Collection at Old Town in Pasadena, California and BoDo in Boise, Idaho. b2 and company continues to pursue development opportunities around the country, in addition to landlord representation and leasing of super regional shopping centers, lifestyle centers, mixed-use urban development and new development.

Beth Bradford is a leasing and merchandising professional with over 18 years of experience in the shopping center and retail leasing industries. Before forming The Foy Bradford Company with partner Dan Foy, she worked with General Growth Properties and Homart Development. Ms. Bradford has leasing experience in a number of markets, including Phoenix, Chicago, Washington D.C., Los Angeles, Atlanta, Boston, Minneapolis, Sacramento, Orange County, Hollywood, Salt Lake City, Denver, Seattle and Pittsburgh. Ms. Bradford's involvement in the development of over thirty properties-from urban mixed-use to super regional-has given her the knowledge, experience and relationships necessary to provide creative and effective results.

As a leasing professional, Ms. Bradford focuses on clear, straightforward principles to create exciting and unique places for consumers to dine, shop and be entertained. She concentrates on learning about each property, its trade area, competition, and most importantly its consumers' tastes, preferences, shopping habits and lifestyles. Upon acquiring that knowledge, she creates a vision for the property and implements a strategic plan to achieve exceptional results.